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A rare Beatles’ Apple boutique ensemble, 1967-68


Estimation $ - $
Vente le 25/03/2026

Couleur gris, argent, bleu, jaune, or, rose, métalisé, brocart

Dimensions bust 91 cm – waist 71 cm

Nom de la vente Vintage fashion, Antique costume and textiles | London

Lot 642

Maison de vente Kerry Taylor

Pays Royaume-Uni

Description du catalogue

A rare Beatles’ Apple boutique ensemble, 1967-68

woven apple logo label, of pink and blue brocade woven with silver lamé patterns, the cropped V-neck vest/top with silver ring to the centre, trimmed with gold gimp trim, bust 91cm 36in; the matching cropped wide-legged trousers with blue and gold trim, waist 71cm 28in (2)

The Apple boutique opened on 94 Baker Street in December 1967 and closed just 7 months later in July 1968, having lost more than £100,000 in trading during that time. The night before the shop closed, the Beatles selected pieces for themselves to wear and the next morning opened the doors to crowds massing outside and, in true hippie spirit, told the waiting public to just help themselves to the rest. Paul McCartney said of it: ’The nice thing was that we weren’t too fussed when it didn’t work out [...] It was great: giving the clothes to people who showed up on the day’ (The Beatles Anthology, Cassell & Co, 2000, p.296).

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